Hey guys – there was a comment posted on this post, where I shared the news that the 365 Gluten-free Baking Mixes were being discontinued. I wanted to make sure that this comment didn’t go un-noticed, so I will share it here. The comment is from Reid Schwartz at Whole Foods Global HQ:
Hi there! Reid here from Whole Foods Market’s Global HQ.
We are so sorry for not jumping in here earlier to provide more accurate information. While it is true that you won’t find Gluten Free Baking Mixes labeled with our 365 brand name, we are transitioning back to the Gluten Free Pantry products that were moved out to make room for the 365 versions. We have worked with the folks at Gluten Free Pantry to deliver the same products at the same size and retail. This is really a label transition and not a discontinuation. You will still have access to the great taste you enjoy today with these gluten free products. We know that the products we sell fill a unique need for gluten-free customers and we are truly sorry we didn’t get out in front of this and explain better earlier. If you have any further questions about this, please feel free to send them to customer.questions@wholefoods.com and we’ll get some answers for you.
Thanks for understanding!
Reid, thank you for clearing up this matter for the gluten-free community.
And, people, this is just another reason why I love Whole Foods. I didn’t email them my post – they found it and responded to it. Whole Foods cares about their customers (no, they didn’t pay me to say that 
. It is true that I can’t afford to buy all of my groceries at Whole Foods, but I do go there 2-3 times/month for specific items and things I know I can depend on Whole Foods to provide for me.
My son and me, November 2000. This is before we were gluten-free/diagnosed Celiac.
Thanks Kim for clarifying the issue.
[...] 365 Brand Gluten-free Mixes Update « Gluten-free is Life [...]
Hi Kim – Whether by design or not, WF in its statement doesn't make clear whether it is simply replacing the 365 mixes on the shelves with the GF Pantry mixes that used to be there or whether GF Pantry is now producing what used to be the 365 mixes (assuming that GF Pantry didn't already make the 365 mixes). Knowing whether GF Pantry made the 365 mixes in the first place would go a long way in clearing up the issue, but WF and GF Pantry presumably cannot disclose this information.
Michael,
I just sent an email to Whole Foods at the email they listed in the comment & will let you guys know what I find out.
Kim
The response from the email:
Hi Kim,
Thanks for posting this info and moderating on such an important issue. Unfortunately there is nothing more we can say here. I think what Reid gave you is pretty clear. It is a label transition and nothing more.
Warm regards,
Jessie Walker|Customer Information Specialist
Whole Foods Market|Global Headquarters
Phone 512-542-0670|Fax 512-482-7670
I think it would be great news if they taste the same. However, I was in their store last week, and I thought the Gluten Free Pantry items were a bit more expensive.
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